Ice Fire International Co.Ltd.
"ICE FIRE" is a local brand in Hong Kong, founded by Mr. Yo Yamada(柳田洋) in 1982. The first store was established in Sogo department store in Causeway Bay, Hong Kong. Due to our deep interest in American fashion culture, we introduced various American brands across multiple stores. ICE FIRE quickly became a go-to destination for fashion enthusiasts, and it was always bustling with people on weekends. At its peak, ICE FIRE had 26 branches in Hong Kong and continues to be loved by Hong Kong residents from the 70s until today.
SCENE
SCENE is a Japanese brand founded by Kenkai Ishizu (石津 謙介) in 1976. Initially, it was a sub-line of the brand "VAN JAC" and drew inspiration from the Ivy League style. SCENE aimed to make Ivy League-inspired fashion accessible to the public at affordable prices, which resonated with many individuals at the time. As time went on, SCENE developed its own unique style and created numerous distinctive products. The most famous ones include SCENE T-shirts and baseball jackets. Gradually, SCENE became a beloved brand among young people and gained popularity in the Asian region. During the 80s and 90s in Hong Kong, it was particularly cherished by trendsetters, cultural influencers, and various celebrities.
